User blog comment:Privatejfx141/C&CF2P because of End of Nations?/@comment-1257357-20120817081015

While I assume End of Nations was an influence, I suspect the simple fact is EA is continuously trying to chase the F2P model, seeing the success of games like Angry Birds, World of Warcraft (Currently) and Jetpack Joyride. As such, they're likely to try and cram it in where ever they can, whether logical or not.